What Kind of SEO Company Should I Hire for My Business in 2017?
SEO companies have become prolific – everywhere you look there will be someone trying to sell you search engine optimization services. While it remains a core part of any small business, it is important to be selective when it comes to choosing providers – choose the wrong one and it will be months before you realize that you are going down the wrong path. Here are some tips that should help you choose a good SEO company:
It is very important that you hire an SEO company that has experience working with small businesses. While anybody can understand a search engine algorithm, not everyone has the skills to rank a website for a small business. Before you hire find out how long the company has been in business and whether they have worked with small businesses in the past. If they have ask them to show you how well they are ranked and also get a few referrals.
Bigger is not always better
When it comes to SEO sometimes size doesn’t matter. You may find a guy who works out of his garage is able to get you better results than a big company. In fact, in many cases a small SEO company is better because they are able to focus – they don’t have too many clients. When hiring an SEO company you should be guided by the quality of the work that they do rather than the size of the company.
Speed is not your friend
If you are interviewing a company and they tell you that they can get you ranked in a short time you should steer clear – SEO takes time. In fact, companies that promise overnight results use black hat methods which put your website at the risk of being penalized by Google. It takes a few months to get significant ranking depending on several factors – whether you have done SEO before, how old your site is, the kind of content you have and so on.
An audit is important
The best SEO companies will never take on a job before they conduct an audit. This is the only way they can find out what is needed to help a website rank. They will look at things like website structure and interface, content, backlinks, keywords and lots more. Once they have done a complete audit they then have a discussion with the owner of the business about what needs to be done. If a company skips this important step they are not very good at what they do.
Do they have the right tools?
There are many different tools that are used for SEO, some free and some not. The best SEO companies have all of these tools in their arsenal and they will even share them with clients so that they can track the progress of the campaign. Also, they will give frequent and detailed reports in a language that clients can understand.
Make sure to do comparison shopping before you hire any SEO company – have a list of 3 or 4 companies and find out what you are getting from each and for how much.